Introduction to Google AdWords.



Image result for adwords


What is Adwords-

Adwords is an advertising service developed by Google. In this advertiser( the person who wants to advertise) have to pay to Google for their advertisements in returns of the pay, Google will show your ads on different platforms like; SERP(Search Engine Result Page), Youtube, Mobile Devices, Websites.

How Google Adwords works - 

When you pay to Google then Google will show your advertisements through Google Adwords. Your ads are seen on different platforms. There are different types of ads which run by Google AdWords are:-

  • Search Ads- These ads are seen on SERP( Search Engine Result Page). When you search anything on Google then it will show your search on SERP. On SERP you will show some ads diametrically with the websites. These ads are run by Google.
Image result for search ads
Source:-http://blog.wsi-emarketing.com/types-paid-search-ads-digital-marketing-basics/
  • Video Ads- These are video ads which are seen on video sharing platforms like youtube. The ads you show on videos and on the top of youtube are run by Google.

  • App Ads- These ads are run by Google on mobile devices. These are target based ads. You will see ads running on your mobile devices.
Image result for google app ads on mobile
Source:- https://www.brihaspatitech.com/blog/second-ad-slot-by-google-in-play-store-search-results/
  • Google Maps Ads - These ads are run on Google maps. These ads help you to stand out your location from others, They are like-
Image result for google maps ads





Comments

  1. Emily WatsonJanuary 27, 2020 at 6:30 AM

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